SVPG Product Masterclass

An interactive course for product people who are serious about becoming exceptional at their job and about creating products customers love.“I’d recommend every product, engineering, and design leader at my company attend your workshop.” - Patrick D.WHO SHOULD ATTENDThis workshop is designed for product leaders and product creators, and it emphasizes the product management, product design, engineering and product leadership roles.This workshop is designed to be relevant and immediately applicable to those teams whether they are building conventional (deterministic) or AI (probabilistic) products. In both cases we advocate and illustrate how to take advantage of the latest generative AI-based tools and techniques.Our goal is for everyone that attends to leave with a deep understanding of the principles and techniques needed to build the successful products of the future.WORKSHOP LOGISTICSTuesday, July 7 - Thursday, July 9The workshop will be conducted via Zoom from 8 am until 1 pm PDT / 11 am - 4 pm EDT, for 3 consecutive days.There will be virtual office hours for the last 30-60 minutes of each session to address any additional questions from the day's content.NOTE: If you're using the Eventbrite app from an Apple device, Apple does not support in-app purchases for online events. Please use a web browser to complete your purchase .WORKSHOP OVERVIEWOur Best Lessons for Product Creators and Product LeadersIf you believe you and your product team must change how you work in order to survive the threats of competition and disruptive technology (Generative AI being the most pressing example), and/or you need to be able to take advantage of new enabling technologies to better serve your customers (where again, Generative AI is the most compelling example), then this is why we have created this newly updated SVPG Product Masterclass:How do we need to organize to take advantage of these new opportunities?How does Generative AI impact the roles of the people creating our products?What new skills and competencies are necessary, and which are no longer relevant?How do we overcome internal resistance to change and innovation?The SVPG Product Masterclass covers the principles and concepts described in our books: INSPIRED, EMPOWERED and TRANSFORMED. It is what the SVPG partners wish we had early in our careers, and it reflects what we’ve learned by working for and with the best tech-powered product companies in the world.Our interactive masterclass is intended to complement the theory covered in the books with relevant case studies, examples, and insider stories from product teams and product companies that have dealt with, and overcome, many of the same challenges you face.At SVPG, each of our partners has witnessed first-hand the impact that even a single strong product person can have on the success of a company. Which is why we are all about coaching and developing the best product people in the world.“I said to my team that I would have gone away after just the first day with 1,001 things to try. It was all so beneficial.” - Jess H.WORKSHOP TOPICSThe Product Operating ModelWhat is the product operating model?What are the new competencies required to work in this model?What are the new concepts that constitute the product model?What are the product model principles and what does it mean to work that way?What are the most relevant principles when building AI products?What are examples of companies that have successfully moved to this way of working?What can a company do once they’ve transformed that they couldn’t do before?What are the common objections to working this way, and how are they best addressed?Product Creators and Product TeamsWhat are the necessary roles and responsibilities for a strong product team?How do modern generative AI tools impact these roles and responsibilities?What is the difference between a feature team and an empowered product team?How to create teams of missionaries rather than mercenaries?How to coach and d