Getting Your First Customer

Join us for a candid conversation with founders who share how they landed their very first customer and built early traction.Getting your first customer is one of the hardest milestones for any startup.Whether you're selling to consumers, enterprises, healthcare providers, farmers, or industrial operators, the challenge is the same: how do you convince someone to take a chance on a company that is just getting started?At our next Founders Lunch, we'll hear from four founders who successfully navigated that challenge across different industries and business models. From health and agtech to industrial sectors, our panelists will share what worked, what didn't, and the lessons they learned while acquiring their first customers.Expect a candid conversation about:Finding and validating your target customerBuilding trust before you have a track recordEarly sales and marketing strategies that actually workedCommon mistakes founders make when trying to generate tractionDifferences between B2B and B2C customer acquisitionHow customer acquisition changes across industriesWhether you're still refining your idea or actively trying to land your first paying customer, you'll walk away with practical insights and real-world experiences from founders who have been through it themselves.Panelists:Remi Schmaltz, CEO & Founder at Brilliant HarvestDion Kelly, CEO & Co-Founder at Possibility NeurotechnologiesRohit Joshi, CEO & Co-Founder at BrightsquidApostol Radev, CEO & Founder at SolarSteamBrad Andrews, Senior Associate, UCeed Investment Funds at Innovate Calgary (moderator)