Content Licensing — Navigating Rights in the Age of AI

Focus on the Licensing Templates tool, designed to protect the integrity of archival materials in production and publication contexts.As GenAI technologies increasingly shape how media is created, modified, and reused, archives face a range of questions related to authenticity, provenance, intellectual property, and ethical use. Developed by practitioners from across the field in TAI’s interdisciplinary Working Groups, and refined through a community review process, these tools provide practical guidance to support the stewardship of archival materials in this evolving context.Led by members of the working groups who developed the tool, this session focuses on the Licensing Templates, designed to protect the integrity of archival materials used in production and publication contexts. The webinar will include a presentation of the tool, the templates, and how they can be applied in practice. Discussion will address evolving questions around rights, permissions, and responsible use, followed by an opportunity for participants to share experiences and compare approaches across organizations.This series made possible through support from the National Film Preservation Board.